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Friday, February 5, 2010

7 Must-have internet marketing tools...(You'll never make a dime online without them)

Being on the Internet requires some tools. Like every industry that has its own tools, the Internet marketing industry has its own, without which you'll end up burning hours of your time without making any dough. Here are seven of them, mind you this list is not in any way exhaustive. I Just listed the seven most common and must-have internet marketing tools.

1. Domain Name tools

Lets start from the very beginning. After all what's a website or a web business without a domain name? Your domain name should be considered your first Internet marketing tool. Pick it right and your domain name can also be your most effective marketing tool. Get it wrong and it may spell game over, even before you start.

Most marketers agree you should pick a short memorable keyword-related domain name. For example, http://www.fish.com, if you are in a fish related industry or http://www.booksupply.com, if you supply books. It's easy to remember/spell and it tells you exactly what the site is about. Picking a domain directly related to the keyword or keywords of your site will help greatly in obtaining a high ranking for your site with the search engines. Not to mention, it will be a great marketing and promotional tool, telling your potential customers exactly what your site is promoting and displaying.

2. Keywords Tools

Keywords, what surfers type into search engines to find what they're looking for, are the real building blocks of the web. They are the single most important element in any online
marketing venture. Pick the right keywords and you're in business, pick the wrong keywords and again, it's game over. Therefore, you must have special keyword software or use some online sites or services to help you pick the right keywords. Many top marketers use WordTracker.com, GoodKeywords.com, or the new Keyword Elite by Brad Callen. A superior keyword research product will supply valuable information: number of searches made each month, amount of competition and the
top sites targeting your keywords.

Remember, you must target the right keywords with your site or online marketing. Targeted keywords draw targeted traffic (customers) to your sites or products. The right keyword software or program will have a direct correlation to the success or failure of your online marketing efforts. So choose wisely!

3. Alexa Ranking Tool:

Yep! though some marketers may disagree but Alexa is really important. Alexa could be a terribly powerful tool used to rank web site traffic. Realize out how your net website traffic stacks up against all your competitors! This can be one of the foremost most powerful free tools out there on the web, use to search out out how well your website ranks up against innumerable different sites on the Web.

Keep in mind:

“The lower the Alexa ranking range the additional heavily visited the site.”
Some examples are:
Traffic Rank for Yahoo.com : 1
Traffic Rank for msn.com : three
Traffic Rank for google.com : five
Traffic Rank for ebay.com : 8
Traffic Rank for Rediffmail.com: three,338
Traffic Rank for amazon.com: fourteen

These rankings are generally consistent with the number of traffic they have.

4. A sequential Autoresponder

Autoresponders take the drudgery out out the work of having to send repeated follow up e-mails to clients, in other for them to buy your product/ service. Studies have shown that it takes at least between 7 to 12 contacts before most sales are made. Its the same with the online world and can you bear to imagine yourself seating behind your computer every day sending sales/campaign e-mails to over 200 of your customers repeatedly one by one? ARHH! that hurts! But with sequential autoreponders its gonna be a breeeeeeze. Some Autoresponders are very expensive and are marked as Spam by some e-mail providers like Yahoo and AOL. So you have to choose carefully. Autoresponders will help you create a perfect money making e-mail campaigns. one tool you really must have.


5. Blogs And RSS Feeds

Blogging and RSS feeds have become essential marketing tools for most savvy online marketers. Online journals or blogs are all the rage, especially in the marketing field. These blogging systems such as WordPress are great content management tools that will quickly build a content-rich
site, pulling in targeted traffic from the search engines.

Search engines are enamored with blogs and RSS feeds mainly because blogs provide fresh content, the main lifeblood of every good search engine. For this reason no site should be
without a blog and RSS feed, it will keep your content regularly visited and indexed by the search engines. In addition, all that information and content is a perfect tool for drawing potential customers to your products and services.


6. Article Submitters.

You'll need to do lots of articles, (article marketing) lots of it and tool of the trade for article marketing that could hasten your desired results are Automatic Article Submitters. These services/ softwares offer the key benefit of automating the various kinds of jobs needed in submitting articles, such as the creation of accounts for the different directories. Another benefit is that they make sure that your content is sent only to quality directories. These services/softwares also allow the creation of several articles from just one article. You are also informed whenever the article that you have submitted has been approved for publication.

Another tool of the trade for article marketing that is worth considering is to let professional article writers or an article writing service to produce your content. This is imperative if you do not have the time and the desire to make the articles yourself.

7. Quality Web hosting

If you have all the above set and you don't have a quality web host them most significantly you will loss out on the long haul. A web host most provide among other things easy access to upload files, quality 247 support and at most a 100% guarantee of quality server uptime. Server uptime is equivalent to your website being up. Note that whenever your hosts are experiencing a server downtime and site is not up you are losing money.

Along with your domains, lists, keywords, and article submitter, web host, Sequential autoresponders, etc-- blogs are effective marketing tools that will play an important role in the success of your online marketing. In the right hands, these Internet marketing tools can
work magic on any company's bottom line. They are some of Internet Marketing's most effective tools.

You don't have to think outside of the box, you just have to know what makes up the box!

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